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When’s the last time you’ve really looked at your business numbers? If you’re like many entrepreneurs, you might be afraid to dive in to what those number can tell you about where you’re making money, where you’re spending money, and how your marketing is going.
Well, let me tell you a secret: One of the ways that I’ve built my business is making sure I’m regularly checking in and assessing my results. This means I spend time setting goals, breaking them down in chunks and checking in how I’m doing and where to course correct.
I know that it can feel overwhelming on where to start and what to assess, so I invite you to start where you are.
What is your money goal?
What do you offer people to be able to work with you? What are your packages, rates and different levels of service?
How many clients would it take to fill your practice and at what package/rate?
Now, break that down to a 30-day, then weekly, then daily.
When you break things down, it becomes more attainable and you can focus on the actions you need to do each day to get there.
Then, when you assess each day – you can see the movement in that direction, the wins and where to improve, right now.
When you break down your numbers and create a plan, you can feel good that you are headed in that direction and not simply make a blanket statement like,
“Nobody bought. I must not be any good.”
And it really shows you where the strengths and potential obstacles are in your business.
Here are three ways to assess your numbers:
1. Numbers tell you a story, they don’t define you
When you’re looking at the numbers, don’t take them personally. They’re just numbers!
If you’re not getting the results you want, you might need to talk to more people. Only a percentage of people will buy – in a launch or through any marketing method. But if you don’t know what your buying percentage is, you don’t know how many people you need to talk to in order to achieve your sales goal.
I recommend you define your ideal business so you are clear where you are headed and drill down from there on what it would take all the way until you get to your next step. If need help doing that, click here.
2. Your numbers will reveal your wins
Not getting the sales you wanted can feel like a failure. But if you’re not looking at ALL the numbers, you can miss the wins. If you’re only paying attention to what’s not working – it can make you feel terrible.
It’s important to look at both, what’s working and what’s not working.
Where are your percentages off the chart? Then look at how you can bring that “win” into other areas of the launch or business.
I like to keep a tracking sheet handy so I can pay attention to both, real time and be able to make adjustments quickly.
3. Break your numbers down into smaller chunks
When you’ve broken your goals down into smaller chunks, they become more attainable. You go from getting 12 new clients this month – to three clients a week, to making 5 phone calls a day. Doesn’t that feel more attainable? You can actually check it off each day or course correct as needed…not just wish for it.
When you’ve chunked things down and made them manageable, it’s easy to have movement and course correct to meet your goal. The opposite is when you’re not chunking it down, everything feels so big, overwhelming and unmanageable.
I believe that what you focus on you get more of. So if you’re focusing on what’s not working, you’ll get what’s not working. If you’re not tracking your business, you’re probably just moving forward with the emotions of “it’s not working.”
Once you know your numbers, you can change your mindset and focus on your wins. See the wins! Focus on those wins and you’ll attract more of them.
I know it can be frustrating to look if you know you aren’t meeting the goal, but the truth is, the moment you pay attention and make a shift in the right direction…you create a new feeling.
You are doing something about it, versus dwelling on the frustration.
And if you are consistent with it, you will gain momentum in the direction of your goals and see the wins over and over.
You gain momentum by focusing on meeting the chunked-down goals. And as you focus on meeting those numbers, what do you get?
More of that…meeting your numbers!
As I work with entrepreneurs in specifically in their launches, I’ve found that many times what they thought was a failure, actually contained many wins inside of it.
Often times, it can be because they have the “mental brakes” on – they’re focusing on what isn’t going well, focusing on what’s wrong, focusing on who doesn’t buy instead of who does. This just manifests the fail.
So, take a look at your numbers, celebrate the wins, course correct to meet your goals and change your mind-set to focus on the wins!