You don’t have to have a list in order to launch, but you do need to have a plan to reach the right people who are interested and get them excited about your solution.
One of the biggest challenges I hear from entrepreneurs who want to launch is…
“I don’t have a big list (or a list at all!) How can I have a launch?”
I want you to know that a launch actually helps you create and build your list.
For my first-ever “successful launch,” I had a list of about 100 people. (I failed before that one because I didn’t address these things below, so you can learn from my mistake) That launch kick-started a community of over 3000 people who were interested in the services I was offering.
I learned a lot through that launch and I want to share several tips with you right now .
Here are 5 tips to help you grow your list in your launch – without making yourself crazy!
1. Give yourself extra space
If your list is small, you’ll need to give yourself extra time in your launch to reach more people.
As you’re inviting people to the launch, be sure you’re capturing their name and email address with a landing page.
If you’re just getting started, you can also send people you know individual emails, messages, or phone calls and personally invite them to opt-in for your launch.
A small list of excited people who will open your emails and get on your preview calls or webinars is better than a huge list of people who ignore you!
2. Invite partners to help you promote
Yes, you can have these be affiliate partners, where you’ll pay them a commission for sales, but don’t underestimate just asking business friends to help you promote.
When you have something valuable for others, it starts with your own enthusiasm and being willing to let others know about it.
From there, others get excited to want to spread the word because they see the value for people in their own communities to be a part of it.
How do you ask for help?
- Start with your own network: groups you belong to or colleagues.
- Ask how you can support them in what they are doing, and be ready to share what you are doing too.
- If you find that you are a match to collaborate, then ask for support and be ready for it!
Next, if you are a match to collaborate, then you will want to make it easy for them to help you.
So, on to the next tip on how you can do that…
3. Make it easy for others to spread the word
Remember, people are busy and the easier you make it for them to help, the more likely it will happen.
Keep in mind, that serving others first, supports these tips working better. So be the first to respond to others when they are launching something so you invite that same support back to you when you share.
Here are some ways to make it easy:
- Look for opportunities to support/help others in the groups/networks you are in – it allows you to be visible in an organic way.
- Post information about your preview call in groups you participate in on Facebook that communicates authentically, why it’s helpful for them. (don’t just copy/paste a promotion everywhere)
- Invite your friends/colleagues to like and share your posts about the launch to their communities – include tags so they are alerted about it. (remember reciprocity applies)
- For affiliate partners, give them all the forms of marketing materials that you will be using so they have options to use and it makes it easy for them to share in different ones. I like sharing a couple of emails, ezine blurb, social media blurbs, blog post, videos and graphics.
- Ask your existing subscribers if they’ll spread the word about the launch. Give them blurbs to email or post on social media.
- Post an article on your blog and use social media plugins so others can easily share it.
Just remember, when you have a small list, you have to put extra effort in sharing your message.
The goal is to connect with the people who’s problem you can solve. And remember that not everyone will be a match or be ready to move further, and that’s why the MORE exposure, the better.
4. Share great content up front.
Whatever you are sharing online, is the first impression. So be sure to share your best stuff even in that first interaction.
When you are sharing, think about your ideal client and what’s in it for them.
What’s the problem you are solving, and where can they get the solution?
For example, one of my favorite ways to share content is through a blog like this.
Then, after I’ve addressed the problem with a solution such as:
Problem: I want to launch my program but I have a small list so how can I launch?
Solution: How To Launch with A Small List [Blog Post]
Then, in my social media post to share this content, I would write something like this…
Sharing great content up front, creates hunger for someone to want to pay attention to what you post and better yet, even take action on what you offer!
Be sure to set up a schedule to post great content regularly. Then you will create an audience of people who are interested in the solution you have.
5. Get in front of paid traffic
When you don’t have an audience of your own, and you have a marketing budget, you can pay for advertising to get in front of your audience.
The beauty of paid advertising, is being able to target exactly who you are looking for that has the problem that you solve. Then you are able to get your solution right in front of them.
When I got started online, I had no budget so I began launching with the first 4 tips above. (and they worked great!)
Then as I grew my business, I began to see how much faster I could grow with paid advertising, specifically Facebook Ads.
I highly recommend you either take a course to learn how to do your own Facebook Ads, OR hire someone to help you.
I learned by taking several courses, and applying them. My favorite one to get started with is Kimra Luna’s Ad, Set, Go! She does a great job of making it simple, and includes step-by-step video demonstrations.
I don’t recommend you try Facebook Ads out without understanding how to do them properly to get the MOST for your budget.
Take the next step…
Wherever you are in your list building process, just begin by taking action on at least one tip. I shared 5 today so you could do more, but I invite you to do at least one.
You will grow your list when you share valuable content regularly. Then your list will embrace your products and programs when you launch!
Building your list is just a small part of a launch. After years of doing launches, and helping others launch, I have a checklist to help you. It includes the core areas to put in place.
You can start preparing for your launch right now and grab your copy of the “Prepare to Launch Checklist”. It will guide you in what you need to prepare to launch!
I’d love to hear how partners have created shifts in your business! Please share your comments below and feel free to share more ways you’ve built your list.