How to Prepare For Your Launch to Have a Bigger Impact
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Have you considered launching online?…Or maybe you’ve done one, only to have little to no people show up and move forward?
You are not alone! Unfortunately it is more likely to fall flat if you go for it without including the core elements of a launch.
What I have found is that there are FIVE core areas in a launch….sure, you can get even fancier, but before you do that, you have to set up these foundational areas to prepare for your launch to have a bigger impact. And you will definitely want to do it more than once.
I know this all too clearly because my first launch sucked!…totally flat results!
It was this reason, that I went on a mission to figure it out…and once I did that, I felt even more strongly that I wanted to help other entrepreneurs figure it out for their work too.
Here’s a quick overview, then we will take them one by one…
If you want to follow along on how to prepare and actually start working on your plan, be sure to grab your free “Prepare To Launch” Checklist. Not only do I cover each of these areas but use it to check where you are and what’s left to create so you know what kind of timeline you will need to set your date.
Keep in mind each of these sections are full trainings in themselves, but I’d like to actually show you where to start and key things to think about so you are ready!
Prepare for Your Launch Core #1 : Discover Your Launch Plan
The key thing to keep in mind is to evaluate the best launch plan based on your personal launch goals and the starting place for you. If you are creating a brand new community or have a small email list community – that gives you the information to decide where it makes sense to start.
For smaller list sizes, you either spend more energy on developing affiliate partnerships to tap into their communities OR you begin with a smaller strategy session style launch where you don’t need big numbers to still create a 5-figure launch. OR better yet do both – invite some affiliate partners and do a strategy session style launch. You get the best of both growing your email community and more exposure to your work.
The goal is to think through your goal, decide on the right plan either Program Style Launch or Strategy Session Style Launch and move forward with the next step.
Prepare for Your Launch Core #2 : The Right Track All the Way
The key preparation for this area is after you’ve decided on your goal and type of launch…follow it to outline the online marketing materials necessary to conduct your launch. This will help you understand how much time you need to actually do your launch.
If you’ve launched before, you will still need time to uplevel your materials and make them even better. (I share a full conversion table in the Dream Launch Formula in case you aren’t sure what to make of your numbers or what you should be tracking)
If you haven’t launched before, be sure to put an extra cushion of time to prepare all your marketing materials. (they are listed on the free checklist here) It takes time to make sure they are well-written, clear and convert.
You don’t want to rush through and slap this together or else you will have done it for nothing if it’s not clear or compelling enough for people to understand your program value and move forward with you. (This is also the area that can be the most stressful if you have too tight of a timeline)
Prepare for Your Launch Core #3 : The Energy to Fuel Your Launch
This one is a big one…probably where people make the biggest mistakes that leave them burnt out and frustrated.
The key thing you want to prepare for here is have a plan for both taking care of you with team support to put together all the web details like a shopping cart, emails, web pages, etc. AND have affiliate partner support to help you spread the word.
Without people knowing about your launch…or not enough people knowing, it will be difficult to reach your launch goals. The numbers actually help you set up a winning plan. You see, there’s going to be people ready to go now to solve the problem you help to solve, some later on, and some never – they just aren’t a match. So in order to reach the right ones, you have to share with quite a bit of people to get to the small percentage of ones who are actually ready to go now.
Prepare for Your Launch Core #4 : Assess Your Launch Numbers
To reach bigger goals than before, you have to take the time to figure out your starting points. If you launched before, what were your results? Where were your strengths in the launch? Where were the areas you could improve upon? Or maybe you didn’t track it but you can now, before you do it again.
You want to track your starting point and continually assess your launch along the way so you can keep course correcting to reach your desired results.
Your launch numbers actually help you make decisions along the way and tell you the information you need to understand your strengths AND your new people’s responses.
To prepare, either assess your past launch numbers and set the new goals to reach or if you are starting new, breakdown your launch goals so you can assess how you are doing along the way. (not sure which numbers to track, be sure to subscribe below because I will be sharing about it in one of my next blog posts.)
Prepare for Your Launch Core #5 Preparation: Make Your Mark
Here’s what I would tell you about this core part…to make the mark, is about focus, persistence, and follow-through. 80% of sales happen with follow-up and many times most of it happens on the last follow ups, where most stop.
You will want to prepare for many different scenarios and write out the copy in your email follow-up to be prepared for this. You can prepare for answering their questions, sharing case studies, overcoming objections, highlighting the benefits, etc. The point is that if you are prepared to do this, you will be a step ahead in addressing it within your launch.
If you stay focused to do your full launch all the way through, and learn all the fundamentals in a launch…your results will get better and better every time.
So prepare yourself mentally. As with anything new, or challenging…it’s uncomfortable but totally worth it in the end!
I see launches as a gold-mine of not only learning, but of course all that’s possible to reach hundreds and thousands of people with your work…and make a big impact with your work!
And once you learn the core elements you can apply them over and over in your business to launch products, holiday sales, books, summits…you name it!